Thursday, May 23, 2002
Mary Wells Lawrence was, is, a real life advertising goddess. This wonderful memoir, A Big Life in Advertising breathlessly captures what it was like to work in the wild world of New York advertising....and to eventually realize that you were so good you could start you own company--as Mary Wells Lawrence did--and take it public--as Mary Wells Lawrence did, as well. Despite these clear feminist firsts, Gloria Steinem called Ms. Wells Lawrence an "Aunt Tom," a tag I'm sure they all regret. If you're sadly lacking in role models, read the life story of the unstoppable woman who convinced an airline to paint their airplanes day glo colors---and cloak their flight attendants in gogo boots.
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