Monday, September 02, 2002

WORD OF MOUTH, PART TWO

Online culture...an oxymoron? Maybe not. The latest news from Weight Watchers-land is that those sympathetic to the GLBT (Gay/Lesbian/Bi/Transgender) group are asking that WW Online create an icon that reflects their identity. WW Online is pretty icon-crazy. If you love your dog, ride your bike, and are obsessed with coffee, well, WW Online has avatars galore. If you like curling...yes, the rather esoteric, mostly Canadian sport of curling...you have an avatar. If you are GLBT, you do not. So the clever GLBT rabble-rousers have appropriated the curling avatar to make their point until WW Online gives in. Or the curlers protest. Or both. Emma Goldman would be delighted.

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